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Mattias Källemyr had previous managing director experience with two organisations before joining the Group, each focusing on the business-to-business market. With significant sales and management experience gained in the copier and printer and machinery industries, Mattias joined the Group in 2009 to manage its Swedish operations, Waterlogic Sweden (a direct sales business with an extensive customer base mainly in the larger Swedish cities) and Escowa AB (which is entirely focused on trade sales).