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Olaf Wilhelm ran a water treatment equipment company, Höcker GmbH, after his earlier career at his father’s laundry equipment and services business. Seeing the market opportunity for POU water dispensers in commercial laundries initially, Höcker GmbH was a distributor for Waterlogic products and after a joint venture in 2001 became Managing Director Waterlogic GmbH. The German operation became a ‘best practice’ model for the Waterlogic Group as it grew, and Olaf was appointed as COO in 2010. Olaf is a qualified mechanical engineer and a certified business economist.